By Jon Miller | Post Date: January 19, 2013 11:49 PM | Comments: 1
A label is a visual control that should clarify, not confuse. Here is an ambiguous visual control, its intentions good but lost in translation.
Does metal stand in an airport even need a label? Perhaps. There is not much else that one could do with this object other than to attach a notice to it either or both clips. Or one could use it for temporary coat storage I suppose. But the chances for this sort of confusion, requiring a clarifying label, are slim.
A billboard is typically a large outdoor advertisement. The Chinese reads "public announcement board". In any case, all of them I passed by in PVG terminal 2 were devoid of announcements. Perhaps these billboards are part of an understated advertisement for stainless steel surfaces. It could be a overly clever viral marketing campaign for a brand yet to hit our consciousness.
The three vertical poles holding up the display surface strike me as artistic but a bit over-engineered for its purpose. But I digress.
I am tempted to attach a public notice reading "This is in fact not a billboard" but I have a flight to catch...
Stop press: update
...only minutes later, at my gate.
Delightful. Now I am really confused.Comments are moderated to filter spam and inappropriate content. There may be a delay before your comment is published.